BCAS Certified · Airport Execution Authorised ✦ Tata · Adani · Reliance · HDFC Life · IDFC FIRST Bank · HSBC
Mumbai-based · Pan-India Execution

India's Most
Vertically
Integrated
Branding Partner.

In-house fabrication + in-house civil team. Signage, fit-outs, and multi-city branch rollouts at enterprise scale — single-point accountability, zero outsourcing.

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500+
Projects
15 Yrs
Operating
₹20 Cr
Revenue
BCAS
Certified
Modern commercial interior executed by Impulse Branding Solutions
BCAS Airport Cleared
Why Procurement Heads Choose IBS
  • Zero Outsourcing
    One P.O., full accountability.
  • BCAS Cleared
    Airport execution authorised.
  • Enterprise Roster
    Tata, Reliance, Adani, HDFC.
  • 120+ Branch Rollout
    IDFC FIRST Bank, 18 cities.
Adani Airports ◆ Tata Group ◆ Reliance ◆ Aditya Birla Group ◆ HDFC Life ◆ IDFC FIRST Bank ◆ HSBC ◆ Godrej ◆ GroupM ◆ Canon ◆ Epson ◆ Planet Retail ◆ Belgian Waffle ◆ Mahindra ◆ Adani Airports ◆ Tata Group ◆ Reliance ◆ Aditya Birla Group ◆ HDFC Life ◆ IDFC FIRST Bank ◆ HSBC ◆ Godrej ◆ GroupM ◆ Mahindra ◆
What We Build

Two Service Lines. One In-House Team.

No subcontractors. No margin layers. No excuses when deadlines slip.

Fully In-House
Service Line 01
Print Branding & Signage

LED sign boards, glow signs, ACP cladding, pylon signs, fascia, channel letters, wide-format digital print, vehicle wraps, exhibition stalls, hoarding fabrication. All manufactured at our own facility — not outsourced to a third-party vendor.

LED SignageACP CladdingPylon SignsVehicle WrapsExhibition StallsWall Graphics
Turnkey
Service Line 02
Commercial Interior Fit-Outs

End-to-end general contracting: civil, MEP, fire safety, false ceiling, flooring, partition systems, custom joinery. In-house civil and engineering team on every project — no subcontracting of structural, electrical, or finishing scope.

Civil WorksMEP SystemsFalse CeilingFlooringFire SafetyPartition Systems
The IBS Difference

Why Enterprise Procurement
Teams Choose IBS.

01 — MANUFACTURING
In-House Manufacturing

Our own fabrication plant means direct cost control, quality control, and no middlemen. What competitors outsource, we manufacture ourselves — faster and at lower cost.

02 — CIVIL & MEP
In-House Civil & MEP Team

Full civil, electrical, plumbing, and fire-safety engineering under one roof. No subcontracting means no variation surprises at handover and no cost escalation mid-project.

03 — ACCOUNTABILITY
Single-Point Accountability

One vendor. One P.O. One escalation number. Whether LED fascia or a complete floor fit-out, one team owns every scope item from Brief to Handover.

04 — AIRPORTS
BCAS Airport Clearance

Bureau of Civil Aviation Security clearance qualifies IBS to execute inside airport terminals — airside and landside. This credential is held by very few branding and fit-out firms in India.

05 — SCALE
Multi-City Rollout Capability

IDFC FIRST Bank trusted IBS with 120+ branches across 18 cities in 8 months. Consistent brand quality at national scale — backed by systems, not promises.

06 — ECONOMICS
Lower Cost, Faster Delivery

Vertical integration eliminates margin layers. Fewer vendors means faster decisions, faster delivery, and fewer escalations. Our pricing reflects real costs — not padded for resale.

IBS in-house fabrication facility — manufacturing operations
Our Manufacturing Facility
Built in-house.
Not outsourced.
Own Plant
Fabrication Facility
Zero
Subcontractors
15 Yrs
Manufacturing Track Record
One contract covers Print Branding and Civil Fit-Out.
Vendor consolidation for procurement heads who value efficiency and accountability.
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Industries We Serve

Sector-Specific Expertise.

Compliance, brand standards, and execution constraints vary significantly across industries. We know every sector we work in — not as generalists, but as repeat executors.

Banking branch interior
Banking & BFSI

Branch fit-outs, in-branch graphics, bank rollouts for HDFC Life, IDFC FIRST Bank, HSBC.

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Airport terminal
Airports & Aviation

BCAS-cleared for airside and landside. Terminal branding, wayfinding, retail fit-outs.

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Hospital corridor
Healthcare & Pharma

Hospital interiors, clinic fit-outs, pharmaceutical retail signage with compliance specs.

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Heritage hotel interior
Hospitality

Hotel lobbies, restaurant fit-outs, café brand rollouts for Belgian Waffle, Society Tea.

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Retail store
Retail & D2C

Store fit-outs, in-store branding, signage across retail chains. Canon, Epson, Planet Retail.

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Corporate office lobby
Corporate Offices

Full office fit-outs, executive interiors, brand environments. WeWork Mumbai via RKS Interior.

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How We Work

Five Steps. Zero Surprises.

Our process is documented, accountable, and transparent from Brief to Handover. No scope creep, no variation shock, no excuses.

01
Brief & Survey

Site measurement, brand audit, compliance review, scope documentation.

02
Design & GFC

3D renders, GFC drawings, client approvals, material samples.

03
BOQ & PO

Itemised BOQ, unit rate sign-off, milestone payment schedule.

04
Fabricate & Execute

In-house manufacturing + on-site civil team with daily photo updates.

05
Snag & Handover

Joint snag walkthrough, defect closure, as-built documentation.

Featured Project

IDFC FIRST Bank Pan-India Branch Rollout

Full branch branding and interior fit-out programme across Tier 1 and Tier 2 cities. Standardised brand language, consistent quality, delivered at scale on a compressed timeline — from a single vendor.

120+
Branches
18
Cities
8 Mo
Duration
IDFC FIRST Bank branch interior executed by IBS
"

IBS delivered brand consistency at a pace and scale we hadn't seen from a single vendor before. Single P.O., 120 branches, zero excuses.

Projects Head, IDFC FIRST Bank (National Rollout Programme)
Client Voices

What Our Clients Actually Say.

Procurement heads, projects directors, and brand managers who have worked with IBS across banking, airports, retail, and hospitality.

"The thing that separated IBS from every other vendor we evaluated was the in-house manufacturing. No delays waiting for a fabricator to deliver. They made it, they installed it, they owned the outcome."

P
Procurement Head
National Infrastructure Programme
IDFC FIRST Bank

"Airport execution is a different beast — security clearances, airside protocols, tight windows. IBS had the BCAS certification and knew the process cold. They didn't need handholding."

A
Head of Infrastructure
Terminal Branding & Signage
Adani Airports

"We needed both the signage and the fit-out from a single vendor for our store rollout. Most companies do one or the other. IBS did both, on-spec, on-time, with one P.O. That's extremely rare in India."

R
Head of Retail Expansion
Pan-India Store Rollout
Planet Retail
BCAS
Airport Cleared
15+
Years Operating
500+
Projects Delivered
Pan-India
Tier 1, 2 & 3 Cities
Own Plant
In-House Fabrication
GST Reg.
Mumbai, Maharashtra
Investment Guidance

Know What to Budget
Before You Call Us.

Indicative pricing ranges published for procurement transparency. The only commercial branding firm in India doing this. Actuals depend on scope, specification, and city.

Interior Fit-Outs

Per sq ft, SITC basis. Mumbai/Pune pricing; other cities ±10–15%.

Basic Corporate Office₹1,200–1,800/sq ft
Premium Office / BFSI Branch₹1,800–2,800/sq ft
Hospitality / Retail₹2,200–3,500/sq ft
Healthcare / Pharma₹2,500–4,000/sq ft
Print Branding & Signage

Per unit, supply + install. Bulk rollout rates available on request.

LED Glow Sign (per sq ft)₹650–1,200/sq ft
ACP Cladding Fascia₹500–850/sq ft
Pylon / Totem Sign₹1.2L–4.5L/unit
Vehicle Wrap₹18,000–45,000
Frequently Asked Questions

Everything You Want to Know.

Can't find your answer? Our project team responds within 4 business hours. For urgent requirements, call us directly or send a WhatsApp message.

Ask Our Team Directly
What does Impulse Branding Solutions do?
Impulse Branding Solutions (IBS) is a Mumbai-based commercial branding and fit-out execution company. We operate two fully in-house service lines: Print Branding & Signage (LED sign boards, ACP cladding, vehicle wraps, exhibition stalls, wide-format print) and Commercial Interior Fit-Outs (turnkey office, retail, hospital, and hospitality interiors including civil, MEP, fire safety, and joinery). Both lines are executed by our own teams — no subcontracting, no outsourcing.
Is IBS a signage company or an interior design firm?
We are both — and that combination is our single biggest differentiator. Most companies in India do one or the other. IBS operates an in-house signage fabrication facility and a full civil and MEP engineering team under the same roof. This means a client expanding branches across India can issue one P.O. that covers their fascia signage, interior fit-out, and MEP works — with a single accountable vendor.
Does IBS outsource any of its fabrication or civil work?
No. This is one of our non-negotiable operating principles. All signage fabrication happens at our own manufacturing facility. Our civil and MEP team is employed directly by IBS — not hired from a labour contractor for each project. This gives us direct quality control, faster timelines, and predictable costs. When a deadline is at risk, we don't wait for a subcontractor to respond — we solve it internally.
Which cities and states does IBS operate in?
IBS is headquartered in Mumbai with strong operations in Pune and a pan-India execution capability. We have delivered projects across Tier 1, Tier 2, and Tier 3 cities throughout India. The IDFC FIRST Bank rollout covered 18 cities across multiple states. We are equally comfortable executing a single flagship office in Mumbai and a 120-branch national programme spanning North, South, East, and West India.
What is BCAS clearance and why does it matter for airport projects?
BCAS stands for Bureau of Civil Aviation Security — the Indian government body that regulates security at civil airports. A BCAS clearance is a mandatory credential to execute work inside airport terminal buildings, both airside (post-security) and landside (check-in and arrivals zones). Very few branding and fit-out firms in India hold this clearance. IBS is BCAS-certified, which is why clients like Adani Airports trust us for terminal branding, wayfinding, and retail fit-outs.
How long does a typical commercial office fit-out take?
Timeline depends heavily on scope, floor plate size, and building access constraints. As a general guide: a basic corporate office fit-out (2,000–5,000 sq ft) typically takes 6–10 weeks from GFC drawing approval. A premium office or BFSI branch fit-out of similar size takes 8–14 weeks. Multi-city rollouts run on parallel tracks — we can execute multiple locations simultaneously. All timelines are milestone-based and documented in the project plan shared before work begins.
Can IBS handle both the signage and the interiors for the same project?
Yes — and this is where IBS delivers the most value. Combining both service lines under one vendor means coordinated design, no interface gaps, and a single point of accountability. There's no handover friction between your signage vendor and your fit-out contractor because they are the same team. For branch rollouts and retail fit-outs especially, this coordination advantage translates directly into faster delivery and lower total cost.
What is the minimum project size IBS works on?
For signage-only projects, we work on assignments from approximately ₹5 Lakhs upward — typically covering a fascia, pylon sign, or in-branch graphics package. For interior fit-outs, our sweet spot begins around ₹25–30 Lakhs and scales up to ₹50+ Crore for large institutional fit-outs. We also execute multi-city rollouts where the per-location value is moderate but the programme aggregate is significant.
How much does an LED sign board cost in Mumbai in 2025?
LED glow signs and illuminated sign boards are priced based on illuminated face area. Our indicative rates are ₹650–1,200 per sq ft for supply and installation in Mumbai, depending on specification (single-face vs double-face, LED module density, profile type, and access requirements). ACP cladding fascia runs separately at ₹500–850 per sq ft. For an accurate quote, share your sign dimensions, location photos, and any brand specification guidelines.
What is the per-square-foot cost of a commercial office fit-out in Mumbai?
For Mumbai and Pune, our indicative rates on a SITC (Supply, Install, Test, and Commission) basis are: ₹1,200–1,800/sq ft for basic corporate office, ₹1,800–2,800/sq ft for premium office or BFSI branch, ₹2,200–3,500/sq ft for hospitality or retail, and ₹2,500–4,000/sq ft for healthcare. These cover civil, MEP, false ceiling, flooring, partition, and joinery. Other cities are typically 10–15% lower. Actuals depend on specification and floor condition at handover.
What does SITC pricing mean?
SITC stands for Supply, Installation, Testing, and Commissioning. It means our quoted price includes the material cost, labour for installation, testing of all systems (MEP, lighting, fire safety), and commissioning the finished space to a working, occupied standard. The alternative is supply-only or supply-and-fix contracts where commissioning and testing are billed separately. We strongly recommend SITC contracts for fit-outs — they eliminate ambiguity at handover and protect both parties from scope disputes.
Can IBS manage a pan-India branch rollout for a bank or retail chain?
Yes — this is one of our core capabilities. The IDFC FIRST Bank programme (120+ branches, 18 cities, 8 months) is the proof. We have systems for parallel multi-location execution: standardised BOQs, centralised procurement, distributed site teams, and a single programme manager your team coordinates with. We've done retail chain rollouts, BFSI branch programmes, and hospitality brand rollouts across India. If you're planning a 10-city or 50-city expansion, this is exactly what we're built for.
What sectors does IBS have execution experience in?
Over 15 years we have executed projects across Banking & BFSI (HDFC Life, IDFC FIRST Bank, HSBC), Airports & Aviation (Adani Airports, BCAS-cleared), Healthcare & Pharma (hospital interiors, clinic fit-outs), Hospitality (hotel lobbies, restaurant fit-outs, Belgian Waffle, Society Tea), Retail & D2C (Canon, Epson, Planet Retail), and Corporate Offices (Tata Group, Reliance, Godrej, GroupM, WeWork Mumbai via RKS Interior).
Does IBS work with architects, PMCs, and interior designers?
Yes, and we actively prefer these relationships. Architects and PMCs (Project Management Consultants) bring IBS in as the execution contractor on designs they have developed. We work from GFC drawings, follow architect-specified BOQs, and coordinate directly with the project team. We do not compete with designers on design fees — our value is in execution quality, manufacturing capability, and delivery discipline. If you are an architect or PMC looking for a reliable execution partner, we would welcome a conversation.
What is a Bill of Quantities (BOQ) and does IBS provide one?
A Bill of Quantities (BOQ) is an itemised document that lists every scope item in a project with its unit of measurement, quantity, and unit rate — making the total project cost fully transparent and auditable. Yes, IBS always provides a detailed BOQ before any project is awarded. We do not quote lump-sum-only estimates for fit-out projects. A clean BOQ protects the client from variation claims and gives procurement teams the line-by-line visibility they need for approvals.
What payment terms does IBS offer on projects?
Our standard payment structure is: 30% advance against purchase order, followed by milestone-based running bills as per agreed project stages (typically at material delivery, civil completion, MEP completion, and finishing), with a 5–10% retention released after the defect liability period (typically 12 months). All payments are GST-compliant with proper tax invoices. For large institutional clients, we can discuss letter-of-credit or bank-guaranteed payment structures.
How do I get a quote or project estimate from IBS?
The fastest path is to fill out the project brief form on this page with your location, approximate scope, and timeline. Our team will respond within 4 business hours. For fit-out projects, we typically schedule a free site visit and measurement before preparing a formal BOQ. For signage projects, good-quality photos of the location and your brand guidelines are usually sufficient for an indicative quotation. We are also available on WhatsApp for faster initial queries.
What makes IBS different from other commercial branding companies in India?
Three things set IBS apart consistently: (1) Vertical integration — we own our manufacturing and our civil team, so we are never at the mercy of a third party for quality or timeline. (2) Both service lines under one roof — signage and fit-outs from a single vendor, which is genuinely rare in India. (3) Proven scale — 120+ branch rollouts, 500+ completed projects, and clients like Tata, Reliance, Adani, and HDFC Life who have repeatedly returned. We do not pitch on price alone. We pitch on accountability.
Has IBS worked at Indian airports? Which ones?
Yes. IBS holds BCAS (Bureau of Civil Aviation Security) clearance, which is the mandatory credential for executing work inside airport terminal buildings. We have worked with Adani Airports on terminal branding and fit-out projects. Our BCAS certification covers both airside (post-security zones) and landside (check-in, arrivals, retail concessions) execution. For airport clients, we understand the security protocols, access window restrictions, and aviation safety requirements that make airport projects fundamentally different from standard commercial work.
What is MEP in commercial fit-outs and does IBS handle it in-house?
MEP stands for Mechanical, Electrical, and Plumbing — the essential building services that make an interior space functional. This covers HVAC (air conditioning and ventilation), electrical distribution and lighting, data and IT cabling, plumbing and drainage, and fire detection and suppression systems. Yes, IBS handles full MEP in-house. Our engineering team designs and installs all MEP systems as part of our turnkey fit-out contracts. This eliminates the coordination failures that happen when MEP is subcontracted separately — missed conduits, clashing services, and handover delays.
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Mumbai (HQ) · Pune · Pan-India Operations
+91 98XXX XXXXX · Mon–Sat, 9am–7pm IST
projects@impulsebranding.in
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